What is Message Framing
Let’s talk about message framing. It is pretty much framing your message and is related to copy thrust. The definition of message framing is: presenting one of two equivalent value outcomes either […]
ReadmoreWhat is Copy Thrust?
You may have or will come across the term “copy thrust.” So, what is copy thrust? According to my old Essentials of Marketing it is: “what the words and illustrations should communicate.” […]
ReadmoreTrademark Infringement
Past few months I’ve read where athletes, celebrities, musicians, and companies are suing individuals and companies due to copyright and trademark infringement. What is trademark infringement?From the United States Patent […]
ReadmoreFictional Marketers
Let’s get right into it – this is about fictional marketers. These are characters on TV and movies that are in a marketing profession. Don Draper on Mad Men played by Jon […]
ReadmoreTop 10 Company Slogans
10. Nothing Runs Like a Deere (John Deere)When I think of John Deere, I think of a quote from “The Simpsons” when the newspaper’s farm critic said, “I think it’s time we […]
ReadmoreTop Company Spokescharacters
They are pretty much animated (literally and figuratively) and they are a company’s spokescharacter. We all may have our favorite and our favorite to dislike, but there is no denying when you […]
ReadmoreCompany Founders in Commercials
If you founded a company, would you want to star in the commercials? I think that’s an interesting question and I don’t think I would. But, some company founders are and have […]
ReadmoreThe Seven Attribution Models
Attribution Modeling Attribution modeling is a method to determine the end users actions when they complete a goal on your website; the flow if you will. It’s a process/overview of […]
ReadmoreYo, what up
Here at The Lucas Rose Show, I hope you enjoy yourself and find some valuable information that pertains to you. What makes me, me? I graduated from Sacramento State with […]
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