What is Copy Thrust?
You may have or will come across the term “copy thrust.” So, what is copy thrust? According to my old Essentials of Marketing it is: “what the words and illustrations should communicate.” […]
ReadmoreTrademark Infringement
Past few months I’ve read where athletes, celebrities, musicians, and companies are suing individuals and companies due to copyright and trademark infringement. What is trademark infringement?From the United States Patent […]
ReadmoreTop 10 Company Slogans
10. Nothing Runs Like a Deere (John Deere)When I think of John Deere, I think of a quote from “The Simpsons” when the newspaper’s farm critic said, “I think it’s time we […]
ReadmoreTop Company Spokescharacters
They are pretty much animated (literally and figuratively) and they are a company’s spokescharacter. We all may have our favorite and our favorite to dislike, but there is no denying when you […]
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