Evolving Advertising in Videogames
Talk on the street is that video games will become the new battlefield for advertising. Why? Probably because some recent struggles with streaming services are now realizing they need to […]
ReadmoreMacy’s Billboard Issue in New York City
This is pretty interesting involving Macy’s iconic billboard (next to its flagship store) in the heart of New York City and Amazon. Essentially, the lease for Macy’s billboard, operated by […]
ReadmoreReport: Buzzwords for CPG Brands for Year 2022
Consumer Brands Association partnered up with McKinsey & Company came up with five, count ’em, five, buzzwords for CPG in year 2022. As you know, CPG stands for consumer packaged […]
ReadmoreShould I Tweet That?
If you ever think to yourself, “should I tweet that?” simply follow this diagram if the answer is “yes.” Now, you may be saying “but any press is good press!” That […]
ReadmoreWhat is Message Framing
Let’s talk about message framing. It is pretty much framing your message and is related to copy thrust. The definition of message framing is: presenting one of two equivalent value outcomes either […]
ReadmoreWhat is Copy Thrust?
You may have or will come across the term “copy thrust.” So, what is copy thrust? According to my old Essentials of Marketing it is: “what the words and illustrations should communicate.” […]
ReadmoreFictional Marketers
Let’s get right into it – this is about fictional marketers. These are characters on TV and movies that are in a marketing profession. Don Draper on Mad Men played by Jon […]
ReadmoreTop 10 Company Slogans
10. Nothing Runs Like a Deere (John Deere)When I think of John Deere, I think of a quote from “The Simpsons” when the newspaper’s farm critic said, “I think it’s time we […]
ReadmoreTop Company Spokescharacters
They are pretty much animated (literally and figuratively) and they are a company’s spokescharacter. We all may have our favorite and our favorite to dislike, but there is no denying when you […]
ReadmoreCompany Founders in Commercials
If you founded a company, would you want to star in the commercials? I think that’s an interesting question and I don’t think I would. But, some company founders are and have […]
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