Consumer Brands Association partnered up with McKinsey & Company came up with five, count ’em, five, buzzwords for CPG in year 2022. As you know, CPG stands for consumer packaged goods. It’s a pretty nice read and how they developed the study and how they came to this conclusion. When you read it, yes, some of these buzzwords seem to be recycled from previous years; so not really groundbreaking but still entertaining.
Article from CBA: 5 Watchwords for CPG Brands in 2022
Research (PDF) from McKinsey: Great Expectations: Navigating Challenging Stakeholder Expectations of Brands
